In early 2003, not long after the Anaheim Angels had captured the AFL championship, their new owner, Mr. Moreno, decided to change their name. Pointing to marketing considerations, he wanted to change the name to the Los Angeles Angels of Anaheim. He did not push for a change in the team logo.
That logo had long been a red A. A blue halo was embroidered over the top of that A. Moreno did not make any move to change that logo. Yet some of the residents of Anaheim designed a special type of logo. Their logo was designed to be used as a form of protest.
In order to understand the protests of the Anaheim residents, one must learn something about the Angels. That team had first played in Los Angeles, and had once before been called the Los Angles Angels. In the 1960s the team moved to Anaheim, CA, and it then changed its name to the California Angels. The Disney Company bought the team from Gene Autry in 1997, and it named the team the Anaheim Angels.
So for close to six years the City of Anaheim had benefited from the Angels new name. The City of Anaheim voiced strong objections to the proposed name change in 2003. Some of the residents of Anaheim demonstrated...
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