In a recent article titled “Internet use threatens to overtake TV in Canada” it discusses the threat of online marketing to traditional media sources in Canada. This isn’t a a threat anymore in the US. It is a fact.
An article written by Thomas Mucha from Business 2.0 says:
People are spending more time online than watching TV, which gives marketers a better chance to reach consumers in a place where they are just one click away from making a purchase. “More than 75 percent of companies using the Internet to advertise report confidence in their return on investment,” writes the study’s lead author, Jupiter Research senior analyst Gary Stein. This confidence, Stein argues, will sustain spending momentum across all the key online ad areas: paid search, display ads, classified ads, and rich media.
Interesting to note that two studies are similar. Although The Ipsos Reid study of Canada claims radio is losing more interest than TV in Canada, it may soon lose to the Internet as well.
Mr. Mucha claims 40 percent of total spending by 2010 will be paid advertisements on Google, Yahoo and MSN to an estimate of $19 billion...
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