Samuel Johnson said it almost 300 years ago, and I still believe it today …
“If you’re tired of London, you’re tired of life.”
I enjoy many locations around the world, but none so much as London. It’s the center of civilization, as far as I’m concerned. If something is ‘happening’ there, then it’s worth taking note.
That’s why I was quite impressed to see the IceBar had set up shop on Heddon Street.
You don’t need to have a taste for vodka in all its forms, but it helps. That’s not only because Absolut is the financial power behind this motif, but because there is a historically-established reason why cultures from cold climates got this creative with a potato. Not only does it ‘warm’ a soul from the inside, but in the realm of Absolut, it comes in more guises than you’ve got time to try in a 30-minute session. That happens to be a customer’s time limit in the IceBar, which also limits the number of icebarfights on record.
This is a spinoff of the famous IceHotel in the Swedish arctic zone. If you like to travel, then this is a required...
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