There is no doubt that effective marketing will bring new and returning guests to your vacation site – whether it’s a small beach home for rent, or a destination retreat exclusively for adults. No matter. When searching for the perfect vacation site, potential guests look for very specific information. There is no doubt that the more details you are able to include in your website, the more likely you are to capture vacation dollars.
* When first trying to decide where to visit or what to do, vacationers now use the Internet as their personal travel agent and researcher. By typing in their choice(s) for the “best vacation ever,” they weigh all the factors that are important to them for an enjoyable trip. Do they favor water specific locations – a beach in Tahiti, a lake in Wisconsin or a river in Glacier National Park? Maybe they prefer a mountain destination – Mt. Rainier or a trek through the Swiss Alps. Are they folks that want to be where the action is, or do they relish the quiet and peace of a secluded beachfront cabin? When describing your location, make sure you feature anything and everything that might appeal to potential...