If you really want to stay in a memorable hotel, choose one with a strong design theme. Far more than having room names with a common link, a strong design runs through everything the hotel does, and makes the whole guest experience more interesting. Choosing a definite theme can be a risk though and only those who have planned, researched and marketed properly pull it off.
The theme
A hotel can base its design around any theme, and most of the obvious ones have been done: books, music and artists, for example. Ideas for a theme need to be matched with a market for that theme, to ensure that the hotel can maintain profitable occupancy rates without having to compromise on its design principles. This is easier said than done, and some hotels have to tone down their original designs in order to attract a wider market.
The planning
Once a theme has been settled on, a great deal of planning is required in order to ensure that the design is properly thought through rather than just based on a couple of colours and a few pieces of artwork. Creating an individual hotel through themed design is a challenge and the planning process needs to be organised and...
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