Volkswagens plans to deliver a sub-Golf sized car to the U.S. market has stalled as the German automaker considers allowing rival DaimlerChrysler [DCX] to import the car instead and sell it under the Dodge label. VW dealers are naturally unhappy about the move, but much more is at stake than what is evident. Will the Polo still show up? If not, why not?
The world of automobile marketing has changed drastically in the last generation. Gone are brands that are purely set behind national borders and localized brands. Instead, vehicles are being sold that wear one label but are actually built by another manufacturer. Globalism is here and automakers have openly embraced these changes.
Volkswagens Polo is a likely entry into the U.S. market as a model that would fit nicely below VWs Golf in its American line up. Many manufacturers are changing their car lines to allow for smaller cars to become the new entry level vehicles in their fleets. Here are some examples of cars that recently were introduced or soon will find their way into car lines:
Chevrolet: Korean automaker Daewoo, a GM subsidiary, supplies the Aveo for Chevrolet. This bottom rung car is...
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