During the 1980s, Buick was a brand that successfully straddled the fine line between luxury and performance. This GM division sold big, fluffy Park Avenues and LeSabres, while also selling the luxury/sport Riviera and the Regal. It was this last model, the Regal, which stunned the automotive world by winning Grand National awards during the early 1980s. Today, all four models have been terminated in favor of newer names including the Lucerne, LaCrosse, Terrazza, Rainier, and Rendezvous, models that didnt even exist five years ago. Where is Buick headed? Will GMs troubles finally kill off the brand? Will the Buick name ever regain meaning? A lot is riding on these questions; the answers may not be as simple to utter or imagine.
GMs woes could spell Buicks demise. At least that is the thought with some experts who believe that at least two brands need to be pruned from the GM line up to save the automaker. General Motors, for their part, has said that they will stick with all of their brands; instead, the company is using this crucial time to put into place a long and painful process to remake its entire image. With plant closings, layoffs, and big losses racking up, the...
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