Retro or Heritage, It Is All The Same To You!

Retro or Heritage, It Is All The Same To You!

Words matter, they really do. In some cases the wrong words or phrases can summon up a whole host of thoughts or feelings, negative or positive. Marketing professionals spend millions of dollars per year testing products with consumers to see just how well they are received. The automotive industry is no exception with vehicles living or dying based on name only. Beyond specific model names, there are other killer terms that must be avoided at all costs. Lets take a look at current accepted automotive vernacular and those terms or words that are resoundingly rejected.

Crossover A rather vague term, a crossover vehicle defies easy description. One of the earlier crossover models was Chryslers Pacifica a tall wagon, while the all new Dodge Caliper also is given that designation. Sometimes the designation hides what a vehicle really is: a hatchback. Ask anyone who drove one of these cars during the 1970s and 1980s and you will quickly learn why it is one term avoided by automakers at all costs!

Retro Suggesting something old made new, this term has been attributed to a particular breed of vehicle...