For nearly two decades, weve been telling you about the value of talk radio as a means for promoting your book to the masses. Because we want you to succeed with talk radio, here are some inside tips to help you become the kind of guest every host wants to have on his or her show:
1. Be energetic. Make sure that you bring ENERGY to the table. Radio hosts love it when you show enthusiasm on the air. If youre excited about your message, the listeners will be excited, too—and more inclined to want to learn more about your book.
2. Avoid distractions. Make sure that there are no dogs barking or kids screaming and clutching onto your leg. Turn off your computer and the television and make sure that you switch off your cell phone. Shut yourself into a room where you can have total privacy with no distractions so you can stay focused!
3. Be honest. Always be open and honest with the host. Listeners relate better to people who are an open book. Dont be afraid to be who you really are and say what you really think. Remember that Howard Stern built an empire by being honest with his listeners!
4. Define your message. ...