How To Ethically Use A “Swipe File” For Your Ad Copy
Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed “professional” writer, and gotten back something your 3rd grader could have written?
If you spend countless hours staring at a blank page trying to come up with compelling ad copy for that “killer” sales letter (you know, the one that’s going to make you rich beyond your wildest dreams?)… STOP!
Why drive yourself nuts and give yourself a major headache trying to train yourself to be a professional copy writer overnight? Do what the gurus do… start a “swipe file.”
That’s an unfortunate name, swipe file. It sounds unethical. Please understand, I am NOT condoning plagiarism! But every so-called “internet marketing guru” openly admits to having a swipe file that they use when they need a little inspiration.
So what is a swipe file and how do you use it legally and ethically?
Basically,...
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