Article marketing is an ideal way to improve your website traffic without expending too much energy. All you need do is to write a few decent articles, and your traffic will increase significantly.
The writing must be relevant to the topic or niche of your website, or at least the page that you intend to direct traffic towards. That is one tremendous advantage that article marketing has over most other traffic building programs: you can direct the traffic to whatever page on your site you wish.
This is done by means of your authors resource box, that is an area set aside by most article directories for a few words about yourself and a link or two back to your website. That link need not be only to your home page, but can be to any page on your site that you choose. The page you choose, however, must be relevant to the article you have written. You dont send a reader to a page on octopi if you have just written an article about giant squid or turtles.
One mistake that many authors make is to fail to understand what is allowed in the resource box, sometimes called a bio. Some allow HTML and others dont. Some allow links and others dont. If you are not...