Keywords that cut to the heart of your prospects pleasure or pain zone are certain to capture the attention and interest of that specific group. Dynamite benefits, extra advantages and unique solutions all naturally draw attention and interest.
To the prospect suffering from a seemingly incurable case of Hay Fever, a headline such as Stop Hay Fever In Seconds With This Secret Ingredient Found In Every Refrigerator! is guaranteed to interrupt his online travels and the dozen or so thoughts swirling around in his mind and draw him towards your message.
The obvious keyword is hay fever — this is what the prospects radar is set to detect. More specifically, its the cure, or the alleviation of pain and discomfort that the prospect seeks. But its the use of the word hay fever that identified the message as having importance, triggering the reaction and shift in focus.
Prospects are constantly on the lookout for new ideas, solutions, and upgrades — hence the common practice among marketers to unveil new and improved versions of older products. New implies an improvement over the old, established way. It hints at the promise of a greater benefit. ...
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