1. Be Emotionally Compelling
Your words must have power so people take action and buy. Dont be dry, stuffy or boring. Rock their world. What you think is a little over the top is probably just right. Show them empathy, caring and concern that makes them feel connected and helps them quickly suspend their rational disbelief.
2. Learn to Write Great Headlines
This valuable skill is not to be taken lightly. You need to use numerous headlines in a sales letter. They need to grab your customers attention. Look at advertising headline in major magazines. Experts say a good headline can result in 8-10 times more sales than a so-so headline.
3. Use Magic Words not Tragic Words
Use words like amazing, discover, breakthrough, free, happy, money, you, yes, incredible and others. Magic words positively pre-dispose people to your message. Dont overuse but dont underestimate how far a little hype can go. Also, use vocabulary at an eighth grade level or less.
4. Ask Questions
Questions draw readers in and make them get involved. The smart money is on asking only questions you know will get a yes answer. Get potential customers in the habit of...
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