The two central pillars in effective personal marketing are the establishment of credibility and the quest for exposure. You could have a large business or you could be an independent professional. You could be selling a product or a service. Regardless why youre marketing yourself, writing a non-fiction book is one of the best ways to achieve those two pillars.
Writing a non-fiction book is a daunting exercise. But most people dont understand the extent to which it will change your life forever. Writing your first book happens only once in your life, if ever. And those who have done so will tell you their lives break down into before the book and after the book. Everything changes once you have written your first book.
The title of this article singles out non-fiction books and theres a reason for that. Authors of fiction works get tremendous benefits from the effort as well but the finished product validates their writing ability and their creativity, nothing else. For the authors of non-fiction books, the finished product validates their writing ability and their personal knowledgebase. In other words, it positions them as an expert in their field. That feeds...
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