Early on, while working in radio stations, I learned that ‘dead air’ is a bad thing.
Dead air means silence, unintentional silence, that is. So, if I happened to be standing in the hall, for instance, and heard no music or voice for more than a couple of seconds, I would quickly check to see what had happened in the announcer’s booth or the news booth.
Speakers and presenters, too, often think of silence as a bad thing. But, they should not. In fact, silence, as in a long pause, can be wonderfully powerful.
Pause for a moment before you start speaking, and you’ll almost immediately have the attention and respect of everyone in the audience. Any whispering that had gone on will stop, as will the shuffling of feet and papers, and the opening and closing of briefcases and purses.
The same holds if you lose the attention of the audience part way through your speech or presentation. Pause, look systematically around the room at everyone in the audience, and you’ll have them back with you again.
Pause for a long moment if you want to emphasize a point. When you pause, you not only get the attention of the audience, but...
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