Advertising Temptations & How Small Businesses Can Handle Them

New advertising ideas and techniques most always get the quick attention of the optimistic small business owner.

The first time you hear about a something new to use or adapt, your mind races forward, especially if the testimonials are realistic and seem to relate to what you are doing.

To illustrate, picture that ad salesperson standing right there in your business.
Temptation is staring you in the face. “It’s a great deal,” they tell you. Do you go for it or not?

Here are three sets of realistic questions to ask yourself as you evaluate the proposal:

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1. Take a step to the side and consider this. Is your current advertising already covering the basics? Is this new temptation part of your basic advertising plan or does it fall in the “next level” category? Remember that you’ve got to do the basics first, just as you have to open a showroom before you can decorate it. So make sure you are doing the basics well before you move to the next level.

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2. Will the new idea or technique stand on its own as a profit...