Its the same old tissue, honey, it doesnt make a difference, ok? Its still going to work the same way, my exasperated husband hissed into my ear as I grabbed cartons after cartons of some designer tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I cant believe I actually wrote designer tissue. So, yes, for a graphic designer and writer who knows all about the kind of effort one puts into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The suck em in with good copy and fab color combo. Hey, I am still a consumer, remember that. I am entitled to fall for nice packaging, I have a prevailing right to be human.
But they are so prettythe packaging. I swear!
They have the nature lover packaging, the fruity packaging, the woman on the go packaging, and then they have the kids packaging. I grabbed 4 of each design packages and made a run for the counter with them with my screaming kids and exasperated husband running after me in slow motion. It was definitely a die-hard moment. You know, when the hero is running away from a bunch of wild bad men with machine guns, and theyre shooting at your feet or somethingand theres an...
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