Not so many years ago businesses used to grunt at using illustrations in their marketing materials. But today, the use and influence of illustrations is growing right along.
An illustration, image or picture that does not express a distinct idea is a poor illustration. It should be clearly drawn with an abundance of ideas to be conveyed in the fewest line possible. Originality cannot help flowing from the pencil of the good artisthe will naturally give an original touch to every picture he makes. All the while he is not straining for this effect, but rather following the natural bent of his artistic nature in reproducing the material and hinting a thought as to its performances.
Same way with the advertising writer. In telling his tale he need go over board in a wild desire to be original, because originality will naturally follow in the wake of clearness and conciseness, which are the first considerations he aims at. His mind, like the artist’s, is trained in the direction of bringing out the best in the article being advertised. Both the artist and the writer have the creative faculty and the application of this creative faculty gives the illustrations...
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