Businesses of all sizes are waking up to opportunities for self promotion and image enhancement within washrooms and toilets. Even non-commercial organizations can gain subtle benefits from the display of appropriate information.
The idea of advertising in washrooms is well established in major public venues, motorway service stations and the larger pub chains. Experienced media companies exist to provide a professional service to both facilities owners and advertisers.
However the small guy can also successfully advertise his business to customers in the loo, making advertising in toilets an effective and low cost media outlet. From big corporate offices to small cafes the hidden potential of the space Americans call the bathroom and the British call the loo is there to be exploited.
Whether the objective is promoting an event or service, or simply conveying a favorable impression, toilets provide an appropriate moment to impress a captive audience. Even an initialled maintenance schedule displayed professionally demonstrates that the whole establishment is well run.
Using a standard office printer many businesses can produce in-house notices or...
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