Like the majority of sales people, I visit a huge number of clients and prospects every month, some end up buying some do not, but every single one of them has my business card. I attend business breakfasts, seminars and other networking event in my search for new contacts and ultimately new business, each person I meet also gets a business card.
One day a few years ago I realised that I not only hand out a huge number of cards, but I also receive a fair few myself. I decided to go back through some of the older ones to see if I could find some new prospects. As I started to sift through them I began to realise that most peoples cards are actually meaningless in isolation. Unless you work for one of the few companies whos name actually reflects what you do, you may as well be writing your telephone number on a piece of paper and forgetting to add your name.
ABC Company
Mr Bob Jones
General Manager
Telephone number
Mobile number
Fax number
Email address
Website
Without going online and looking at every single website I have no idea what the companies do!
Likewise, all those people I had been diligently...
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