Before I address the following questions: What is a blog? and What can a blog do for your business?, let me pose a few “What if . . .” questions to you.
Keeping in mind that before your prospects and customers buy from you, they need to know you, like you, and trust you. In other words, they need to know, whether overtly or covertly, that they have a trusting and ongoing relationship with you. What better way to accomplish for them to get to know you, trust you, and like you than with a blog?
Now, here are my “What if . . .” questions:
* What if less than two minutes after creating and publishing your blog, it were to be promoted to thousands of prospects without any extra effort or cost on your part?
* What if your blog gave you immediate access to hundreds of international prospects?
* What if you had immediate access to hundreds of prospects in your city, state, or country who had interests and hobbies similar to yours?
* What if every time someone clicks on a hyperlinked keyword in your Profile that describes your hobbies, occupation, industry,...
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