Case Study: An eBook Online Business Plan

| Total Words: 403

Success online depends on having a plan, or more specifically a business plan. Often, very often actually, clients contact a designer with a burning passion to have a new web site online, and fast. Success takes more than waking up bug-eyed at 2:00am with the brainstorm of the century. You need to outline (and fill in) a real business plan and make adjustments before the official launch.

Citing an actual case for an online eBook business, I advised the aspiring entrepreneur to provide more information. Thinking through the questions and answers is a vital step towards developing a good business plan.

– Do you have a logo for your company?
– If no logo, what color scheme do you like?
– How many products (eBooks) will you offer?
– Are they all written and ready to go?
– Do you have cover art for your books?
– What system of e-commerce do you intend to use?
– Will you offer just pdf or exe formats, or both?
– Do you have the domain, plus registration and hosting?
– Do you have a projected launch date scheduled?
– How many affiliate products do you have...

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