Nobody likes a bully especially small business marketers. If youve ever felt like the little guy taking punches from a heavyweight champion, you know what Im talking about. Big business has donned its gloves, and is waiting to put small business down for the count.
Ive got good news! Sometimes the little guy wins. Heck, it isnt easy and sometimes its a close call, but little guys do win and when they do victory is sweet!
What can you do when youre being threatened by the bully down the street?
1. Take a careful look at the Competition
Every business has its strengths and weaknesses. You need to be aware of both your competitors strong points, and the places where room for improvement is quite obvious.
2. Be Flexible
Dont expect your competitor to broadcast his next move so that you can be prepared to block it. Youve got to think a step ahead, and be ready to outsmart his next maneuver.
3. Use a little Judo
You dont have to be big and brawny to successfully use Judo. Why? Its an art that uses your opponents momentum to trip him up. So what if you dont have thousands of dollars to invest in a campaign. When youre...
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