In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the best of the best in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning at it. So here goes the most incisive highlights about postcards.
1) I know that a postcard is better than something in an envelope.
For many reasons, the main one being, in an envelope you cant make your potential customer see your message.
People are fast. We see and read very quickly actually much more quickly than we even realize.. Think about yourself how fast do you go through your mail and process out what you want to keep and what you dont want to keep? Pretty darn fast. It takes fractions of seconds to go through and process in your mind bill, bill, advertisement, bill, advertisement, letter And it also takes fractions of seconds to decide whether you are even going to bother giving more attention to the pieces that you designated as advertisements.
With a postcard, even if they throw it away, they already saw your message regardless of whether they...