Theres an old saying curiosity killed the cat. Lets face the facts; cats arent the only creatures that get sucked into whirlpool of curiosity. Everyday we find ourselves bombarded with moments of curiosity. The best example headlines!
Headlines either suck us into their vacuum or repel us instantly. How many times have you picked up the newspaper and found yourself scanning the pages because a headline caught your attention?
Marketing experts know that headlines are just as powerful in their direct mail campaigns as they are on the front page of the newspaper. The difference? attention getting headlines on your postcard or flyer make money!
What does it take to create powerful headlines?
3 Foolproof Secrets for Creating Power-Packed Headlines
1. Telegraph the Offer
This might be a little tricky to pull off, but the secret is to present your offer in a way that screams, Read Me! without giving away the guts of the offer. You should focus on one feature of your product or service and come up with a snappy statement that raises the readers eyebrows.
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