Bridging The Gap Between Off-Line And On-Line Advertising :: A Superbowl Case Study
I just dont get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online.
I mean, if you are going to spend that much money to get your product visible wouldnt you want to back that up somehow?
In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it.
So, Super Bowl 40 (sorry XL) has come and gone. Like so many other people I of course watched the game. Not so much for the game but for the commercials.
You see, Super Bowl Sunday is the time of year when many companies launch their years advertising program starting with an inaugural Super Bowl commercial.
And like every year, the usual suspects were there Budweiser, GoDaddy, Pepsi and Coke to name just a few.
Now, there are some interesting things that took place with the commercials this year. For one thing, there were a lot of web properties hosting the ads online. Last year there were only a handful, but this year big names...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
