Creating Power Phrases is as Easy as 1, 2, 3!
Simple phrases can carry an impacting wallop! The key…keep it simple, yet powerful. Power phrases work because they effect the emotions of the reader. They allow the reader to FEEL the benefits that your product or service offers them.
Let’s face it, we make emotional decisions about our purchases and then look for the logic to back it up. Hey, even the logic makes us FEEL like we’ve made the right choice! Yes, we’ll use logic to justify our purchases, but the real motivator is the emotional impact the purchase evokes.
The Secrets to Creating Power Phrases
1. You want to become a pro at creating phrases that spur the customer’s desire for your product or service? Write a list of all the benefits your product or service has to offer. Simply combine one or more benefits with high intensity action words and you’re ready to go!
Here are some examples to get you started:
-> Quick! Easy! And Rock Bottom Prices!
-> Work You’ll Love, More Money in Your Pocket, and More Time to Spend It!
2. High Impact words like: quick, easy, low-cost,...
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