Cross promotion is not a new idea. It has been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale. In turn, the lawyer will promote that agency in his firm. The system is somewhat similar to the primitive barter system where people traded items rather than using money. But how can anything primitive fit into the online world of Internet Marketing? Very easily!
A cross promotion is, simply stated, the trading of ad space. Instead of paying for advertising space on a site, you simply place someone elses business ad on your page and your ad on theirs. There are many ways to use cross promotions in your internet business that can equate to effective and cost efficient advertising.
One way is to use link exchanges. This is very effective when considering cross promoting with a
company that is similar to yours. However, you should avoid linking to a page that is in direct competition with yours. One of the biggest pluses for using link exchanges is that some search engines are factoring in hits from the sites that are linked to your page when determining the ranking. Therefore, linking to a more...
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