Dear Affiliate Manager, 7 Ways To Tell If Your Affiliate Program Stinks
Question: Why arent my affiliates promoting my affiliate program? And, how do I get more to sign up?
Dear Affiliate Manager:
I can tell you in a heartbeat whether or not your affiliate program is attracting loyal, motivated affiliates. Its easy. Just put yourself in your affiliates shoes. If youre not creating loyalty in your affiliates, theyre going to look for a better program to promote, and youll be left in the dust.
Now that Ive got your attention, lets go through some key components of making your affiliate program attractive to affiliates, so they dont start shopping around.
1. Reputations are on the Line.
Of course, number one is quality. Do you have quality products and customer service? An affiliates reputation is on the line every time we consider promoting a product or service. If your products are junk or youre making our referrals upset in any way well drop you faster than something *really* hot.
2. Lay the Money on the Table.
Its not just about the percentage commission. That wont motivate and make loyal affiliates, but, it is a start....
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