To start I need to tell you that advertising is not the best way to effectively market your business, there are many better ways to market. Advertising may be the most popular method, but far too many people stop there. Since advertising is often the most expensive marketing option its not surprising that many businesses get bogged down over marketing. Wouldnt it be great if there were other, more cost effective ways to market your business?
Well there are, like Direct Mail, Internet, Telephone, Email (with permission), etc, and Ill get to them later, for now, if you are advertising already, here are some important dos and donts.
First make a decision to stop any current advertising that isn’t working for you. I have to say that first because, although it may seem obvious, many businesses keep on advertising in the same places year after year, whether they know its working for them or not!
Next work out a way to measure whether your advertising is working for you. Far too many businesses use up their advertising budget every year, without testing to see what is working for them. This doesnt make sense! If an advert is working then fine, you want to...
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