“Those worms are good enough to catch the sunfish around the edge, but you gotta use some liver and cast out to the middle to catch the big cats.”
The ol’ fella was right – good advice for that place and time. I caught more catfish that day than I had all summer.
Fishin’ and lead capture. They’re not so different.
Right bait… right place… BAM! You get a strike – someone drops their contact info into your autoresponder form to get some of that sweet smellin’ bait you’ve offered them.
Then you set the hook – and verify their subscription.
To protect yourself, your business and your subscribers, always use a subscription verification to make sure they are actually interested in reading your material.
Some will confirm. Some will not. But that doesn’t mean the trip is over.
You keep on fishing.
…and eventually you get another strike.
Once you get the hook set (receive confirmation of a new subscriber), it’s time to real in your fish – deliver your lead to a sales page for your product or service.
You can’t just...
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