My clients and students are surprised and delighted to discover that a refined niche marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. To help you discern your own market niche, try using “where” and “who” questions like the following:
“Where” Questions
Where do you consistently find kindred spirits?
Where are you most credible?
Where is there the greatest need coupled with the greatest appreciation for your work?
Where do the people who need your work most often have breakdowns that would cause them to hire you?
“Who” Questions
Who is naturally drawn to you and to your work?
To whom are the things that seem obvious to you a revelation?
Who is traveling a path that you have successfully walked yourself?
Whose language do you speak?
Whose concerns can you reliably anticipate and address?
Whom is it easy for you to serve?
Knowing and working from your strengths are essential parts of developing your niche marketing strategy
There are probably several ways in...