Some businesses have an attitude of burdensome obligation about their newsletter. That leads to corner-cutting and a poorly performing newsletter that discredits the business and its clients.
For other businesses, producing a newsletter is a smooth, rewarding process, yielding a valuable tool that contributes to rising client loyalty, business, and profits.
Is a newsletter a waste of time or a goldmine? That largely depends on your attitude. A newsletters potential as an investment in a loyal, growing clientele is greater than many imagine. Like other ventures in marketing and customer relationship management, newsletter success begins with positive attitude.
Your attitude in the beginning is essential in shaping the newsletter that ends in your clients hands. This article points the way to newsletter success for those who recognize the potential for success and start with a positive attitude.
SUCCESS FOR READERS: You must communicate effectively with your clients and demonstrate your relevance to them.
A good newsletter focuses on client interests. Recognizing themselves in it, they feel involved. With intrinsic loyalty, they look forward...
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