According to a recent AT&T study, more than 70% of business calls are placed on hold for an average of 45 to 60 seconds each. 60% of the callers placed on hold hang up, and 30% of those that hang up never call back.
The opportunity to reach out to your customers is now!
They are a captive audience, and are eager to hear what you can do for them. While they are waiting, which for some business could be upwards of 10 minutes or longer, you need to keep their interest, keep them happy, and most importantly, retain their call to avoid losing them and their confidence before you can even meet their needs.
By making good use of your on-hold messaging, you will be able to:
* Seep your callers interested
* Increase satisfaction levels regarding their experience with your company
* Introduce new products or services for potential cross sells
* Provide additional information about your company in a friendly manner
* Instill trust and assurance that you’ll be with them shortly
* Retain your callers while on-hold
* Save money by retaining the caller, eliminating the need for them to call...
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