A PopUp Display normally covers the entire back “wall” of your space. This means that a properly designed PopUp Display provides you the opportunity to make a bold statement about your company and your most important product or service.
A PopUp Display not only serves as a backdrop to your display, but gives your area definition, and allows you to focus attention on a specific image.
Well designed popup displays make a powerful statement about your product or service.
Of course it is possible just to throw the popup up against the back wall, stick a table in front of it, spread our your brochures, and away you go. But you can do better than that. Pay special attention to the space requirements and the specifications of your popup display, then design your space around it.
1. Maximize the dramatic impact of the design
First, since you want to maximize the dramatic graphic impact of your PopUp, you probably won’t want to clutter the area directly in front of it. Yes, you have limited space to work with. But rather than putting a table directly in front of your most valuable asset (the PopUp), it is usually better to create two...
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