Promoting your business is hard work! You have the aching head and feet to prove it. And if you’re like most business owners, you’re tired tired tired of purchasing promotional products that get little to no results.
That’s because you haven’t done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product.
You need to ask questions like what’s the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who’s it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it?
Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn’t use that cheap pen or soda can themselves, why would they think their customers would use them?
So never, ever underestimate your customer-even if that customer or person who will be using your...
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