David Cooperfield – live at the MGM Grand Hotel Las Vegas! You might be fascinated to know what I discovered behind the curtain. I was lucky enough to assist him with one segment of his show. Of course I was sworn to secrecy and cannot reveal the magic behind that trick.
Watching a master at work inspired me to do more than just watch – to observe and learn. I can reveal to you the secrets of David Copperfield that you can apply to your business.
There is no magic
The first rule. Reality. You will not reach success – in any field because of magic. Copperfield does not claim magical powers. He proudly points out that it is illusion. Masterful illusion. The secret is in the mastery.
Illusion is more powerful than reality
You might wonder – “how does he do those amazing things?” And you might believe him to be embodied with special powers. Why? Because you see what he wants you to see – through the skills of direction, suggestion and having the right things hidden from view. How can you use these skills to create the right illusion for your customers?
You can create the right illusions when you...