Here’s our crash course in the art of selling yourself, with seven tips to help you cope with the real estate market’s new realities.
Assess Your Soft Skills
In 2004, two years of experience as an agent might have gotten you hired. No longer — not when you are competing against hundreds of candidates with skills similar to yours. Candidates must now assess their soft skills. “This is about doing a little bit of soul-searching,” Wilson says.
Ron Peterson, branch manager at a St. Louis office suggests agents ask themselves about core competencies, especially mentoring and team-building. “Intangibles are going to sell this individual,” Peterson notes.
Develop an Elevator Pitch
The elevator pitch is a brief self-marketing statement to be delivered at job fairs, conferences or other networking events. The pitch should echo the summary of a resume, according to Wilson, focusing on four key points designed to attract employers’ attention. The pitch should sound informal and unrehearsed. To practice, deliver it to your answering voice mail, Wilson advises.
Learn to Network
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