I hear it all the time: Tradeshows are a waste of time and money. We stand around, selling our hearts out, and what do we have to show at the end of the day? Nothing.
Well, that’s the result you should expect, if you’re like most exhibitors, and neglect the most crucial aspect of tradeshow participation: Follow Up.
What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. This is where most exhibitors drop the ball. Differentiate your company from its peers and wring the full value from your tradeshow participation. To truly benefit from all the hard work what went into exhibiting, must ensure that appropriate follow-up activities take place.
Follow Up Begins Before the Show
Research tells us that over 80% of leads gathered at tradeshows are never followed up. That’s a phenomenal number, especially when each lead has the potential to generate profit for your company.
Why do so many leads fall by the wayside?
It’s because show leads have a reputation for having no substance theyre either just cold business cards or similar basic...
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