Have you ever thought of making your trade show appearance live and interactive? If you do it right, you will be able to increase your leads, create a lasting memorable impression, and jump start your sales. Your chances for trade show exhibit success will be doubled, tripled or even quadrupled if you have dramatic, interactive live presentations at your next trade show.
Research has shown that live trade show presentations and demonstrations at trade show exhibits increase qualified leads by 2-4 times, create awareness by 5-10 times, and are one of the most important reasons a companys trade show exhibit is remembered.
Exhibit Surveys, an independent trade show and events research firm, has found that two out of three attendees rated live stage presentations and product demonstrations as a factor in influencing exhibit memorability. Their research also confirmed that live displays made the companys trade show exhibit more memorable than static trade show displays.
According to Elaine Cohen, Founder/ President of Live Marketing in Chicago, studies show that if live professional presentations focus on answering the marketing objectives of the company,...
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