Marketing is about two things: name recognition and closing sales. Marketing is about more than a sales presentation. Its about grabbing the public attention and holding it. A lead service delivers an interested public. Developing a brand requires marketing, closing sales requires marketing and a lead service. Businesses that want to close sales should say yes to a lead service.
A lead service generates success. Marketing executives may disagree on the best form of marketing, but lead executives will tell you to spread the wealth. Traditional marketing such as the telephone book, newspaper advertisements and flyers are not replaced by a lead service, but complemented by it.
If this still doesnt answer why a business should say yes, then a business needs to understand that a lead service delivers respondents that already want the service. Leads come in a variety of packages from multiples to exclusive, but what a lead service offers a business is a customer that is already primed to buy.
A traditional advertisement costs a significant investment targeted at a specific demographic that may return absolutely nothing. A lead service generates viable...
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