This guide aims to show you what a press release is, whether or not it will benefit your business and the basics of how to write one.
There are many great stories about press releases being used to profit small business owners. If used correctly they can be used to get you into a small newspaper, driving customers to your business.
Sometimes, even the most run-of-the-mill small business owner ends up getting international fame and huge business profits from a simple press release.
A press release is how a lot of news starts. It is a very short piece of writing that a journalist or reporter reads, looking for a story to write about.
If they find something that might be interesting to their paper they contact the people listed on the release, give an interview and publish the story in their newspaper.
Free advertising! One young Brit named Alex Tew had a very simple idea for an online business – selling pixels on his website as advertising. The website was called milliondollarhomepage.com and it had no content and should have found it difficult to gain traffic.
BUT the university student wrote a press release and submitted it to a...
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