Many people are confused and miss their mark when it comes to mass communication. They believe that they are sending their message out to everyone. This is a recipe for disaster and a loss of valuable marketing dollars.
Even with mass communication, you must select your target audience.
Mass means many people, but it doesn’t mean everyone.
If you think of the saying “if you try to please everyone, you’ll end up pleasing no one”, this applies quite well here.
Every one has their own tastes, desires, goals and needs.
For example you wouldn’t try to sell a 2-seater sports car to a family of four or five looking for a 6-seater with plenty of storage or baggage room.
Or try to sell and jungle hiking adventure to seniors with a walker.
No matter what your product or service is and whether you are trying to sell to many or just a few, it is important to know what your target market is.
I know that some people cringe at this, yet the most successful people always due their homework first and understand who would buy what they are selling.
Now you may state that the above examples are obvious and...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
