I Was Googled
It was just yesterday that an old friend of mine got in touch with me by Googling my first and last name. He found all sorts of articles, which mentioned my name, including my own website as #1.
Googling Your Name is Money in Your Pocket
This reminded me of a client I had who was nowhere to be seen when you Googled their name. This was a huge problem since they were 100% referral and many people searched for their company name on the Internet to find their website. It took two months for them to start showing up, but when they did, it was a HUGE money maker for them. Potential customers who had been referred were finally able to find them.
With the pursuit of optimizing a site for certain keywords, so many companies forget to optimize for their own company name.
The Proof is in the Puddin’
A recent study by Nielsen//Netratings suggest that when web users know the name of a website, they prefer to type in a domain name in the search box of Google or Yahoo, rather than typing a domain name into the browser bar.
What does this tell you? Well, it says that if someone has heard of your company, theyre either...
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