What you are about to read here is not what you would expect to learn about marketing industrial products via public relations, or what you would normally find from other PR sources. The reason is because the majority of public relations articles you’ll find online are nothing more than hidden sales pitches from PR firms that offer advice based on what’s best for their agency – and not the client. You know the ones – that always end their article with an offer to purchase or learn more about their promotional services. In this article you’ll get none of that.
Don’t Outsource Your Public Relations
Writing and submitting press releases and stories to the media is one of the most cost effective ways to promote your industrial products. However, unless your company has deep pockets and money to throw away, writing and distributing press releases is much more cost-effective when you do it yourself. Forget traditional PR firms – they charge ridiculous fees just to write and submit your press release. You’ll get much better results by using the services and tools of online companies like PR Web and PR Leap to distribute...
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