A Few Simple Ways to Jump Start Your Cold Calls
Here are 7 key ways to jump start your cold calls:
1. Research Your Market
Before you start your cold calls it’s important that youre prepared. This way, your prospect feels you really do understand their situation. Research the company you are calling, identify what issues they are having based on your other clients in their same industry and ask others in your company the main reasons why people buy your product or service.
The better prepared you are about discussing you prospect’s issues, the easier it will be to allow the conversation to flow.
2. Change Your Mental Expectations
Traditional selling has always taught us that our main goal of the cold call should be an appointment or a sale. With that mental focus, our mind is focused on the end goal before we even have a conversation with the person we are calling.
This creates conflicts because you will be trying very hard not to use words that make you sound like all you care about is the sale. And if your prospect senses you are focusing on the appointment or sale, they will immediately be defensive.
Change...
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