No two persons agree on all things. When people come together to work out a deal, they try to maximize their benefits and minimize their costs. Each person places a different value on individual elements of the deal.An effective negotiation is not just about making people see things from your point of view, but it is also about converging two different views to a point that is perceived by both parties as mutually beneficial. The art of negotiating is the backbone of a successful sales campaign.
Focus On The Customer – Show Him The Money:
The customer is not bothered about how badly you need to make the sale to meet your monthly target. He is more bothered about fulfillment of his needs and getting value for his money.
Talk about the customer’s benefit. Don’t tell your customer about the latest technology in the car’s engine – tell him how this new engine saves him fuel and time.
Know Your Competition:
Knowing your product is not enough. You must know what your competition is offering. You don’t want to end up staring at the customer, when he says your competitors are 20% cheaper. Have your...
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