We all know the expression you only get one chance to make a first impression, well it holds true when it comes to presenting your product to your customer.
For starters, the last thing you want to do when a customer walks into your office is present the first product that pops into your head.
Before you present a product to your customer, you must first find out exactly what it is your customer wants and needs.
The first thing you want to do is introduce yourself to your customer. Offer them a seat and make them feel as comfortable as possible.
Get to know your customer, talk about non-business subjects, this will take some of the pressure off of the both of you and make it easier to talk to one another.
Once you believe that you and your customer have found a comfort level, begin to evaluate your customers needs.
Start by asking questions to find out his reasons for coming in to see you. Find out what products he currently has and uses. And how much he pays for them. Find out all you can about the company he obtained his products from, and what he thought of the customer service he was provided with.
It is important to know...
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