One of the most important skills a doctor can posses, is that of a bed side manner. In the same sense, it is important that sales people posses the same type of skill, to be able to put their customer at ease.
Relaxing your customer is important to any type of sales situation you may find yourself in. Remember, think of the customer as a guest in your house, you are the host, so you want to make them as comfortable as possible in your house. The more comfortable they are in your house, the easier it will be for them to talk to you.
In sales, trying to persuade someone we have never met before to buy our product can be very challenging.
It can be challenging for a number of reasons, mainly the fear that consumers associate with sales people.
The fear that we are all alike, comparing us to the unfair stereotype of the used car salesman. They are afraid of being convinced to buy something they dont need at a price they cant afford.
You need to find a common denominator with your customer, something you can both relate to, something non-business.
A non-business conversation is a great way to break the ice with your customer. We all want to...
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