Anyone that works in sales knows just how important it is to have lead sources to keep your pipeline filled. But it is not only how we obtain the leads that is important, its what we do with them once we get them.
One of the most critical mistakes a sales person can make once they receive a lead, is not acting on it immediately.
I once worked with a guy who belonged to a networking group, the soul purpose of his joining this group was to receive leads. This group wasnt cheap either, it cost him $500.00 annually to be a member.
He would come back from his weekly meeting with a lead in his hand and pin it to the bulletin board above his desk, and there it would stay until he noticed it a few days later.
It drove me nuts!
In sales, and it does not matter what you are selling, every day is critical! At any moment, your competitor can call your customer and walk away with the business.
Another common mistake I have witnessed countless times, is contacting the lead in a timely fashion, but having absolutely no enthusiasm once you contact the customer.
When you call a potential customer, smile as you speak to them, the customer will...
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